DirectPrimary Care
Employer-sponsored primary care - NOT Health Insurance
Primary care for your whole team.
No Co-Pay, No Deductibles, No Authorizations, No Billing, No Claims, No Surprises, No Delays
Employers enroll the business, choose a plan, and add staff to the roster. Every covered employee gets a digital MCR Health member card the moment MCR issues their Patient ID.
Already covered by your employer? Watch for the invitation email from MCR Health — your employer creates your account, then you set a password and open your card.
How it works
- 1
Register your company
An owner or HR lead creates the company account and picks the plan that fits your team.
- 2
MCR issues Patient IDs
Add your staff to the roster. MCR Health verifies each employee and assigns their Patient ID.
- 3
Employees open their card
Each covered employee signs in and pulls up their digital member card at check-in.
What membership covers
Direct Primary Care focuses on the everyday care your team actually uses. Message MCR for a plan overview.
- Annual Wellness Exam
- Quarterly in-person primary care visit
- Unlimited Telehealth
- Basic Women's Care
- Basic Lab work
- Annual Dental Screening
- Annual Vision screening
- Discount Generic Rx
- Care Coordination
What membership does NOT cover
- Specialty Care(MCR services available separately at discounted rates)
- Advanced Imaging(X-ray, MRI, CT scans)
- Hospital or ER Visits
- Surgeries
- Specialty/Brand medications(filled separately at discounted rates)
Built for the whole team
Employers stay in control
Add or remove staff, split groups across plans, and see active and expiring coverage at a glance.
Digital member cards
Every covered employee gets a secure digital card they can pull up on their phone at check-in — nothing extra, nothing to carry.
Direct line to MCR
Message the MCR Health team in-app for plan changes, pricing questions, or cancellations.
Common questions
Backed by MCR Health
Direct Primary Care memberships are delivered by MCR Health, a not-for-profit Florida health system caring for families across Manatee, Sarasota, and DeSoto counties.
Not-for-profit health system
A Florida not-for-profit providing care to families across the region.
24 healthcare centers, 3 mobile units, 13 pharmacies
Employees can be seen across MCR Health's network of centers and pharmacies.
Accredited by The Joint Commission and URAC
Independent accreditation of MCR Health's care quality and operations.
Serving Manatee, Sarasota, and DeSoto counties
Convenient locations for employers and staff throughout Southwest Florida.
Full-spectrum medical group
Family practice, internal medicine, pediatrics, OB/GYN, behavioral health, dental, vision, and a wide variety of specialty care options.
Self-scheduling and patient portal
Employees can self schedule their primary care and telehealth appointments and look up their records in their own MCR patient portal.
Corporate office: 101 Riverfront Blvd, Ste 100, Bradenton, FL 34205 · mcr.health
Not ready to register yet?
Talk with the MCR Health team about plans, services, and what enrollment looks like for a business your size.